Waggit is a collar attachment that records canine vitals, GPS location, sleep, movement and feeding activity through an iOS or Android app. It was created by dog owners — they prefer “pet parents” — to detect health concerns early and ensure the safety of their animals.
The company is now in its fourth financial quarter and officially put the collars on the market in January 2019. After purchasing one of the collar attachments, customers can create a profile on the Waggit app and track their dogs’ health records. Prior to putting the products on the market, presales from Kickstarter were mailed out in May 2018. Waggit currently has 1,000 active customers, or what the company calls “pack members.”
Susan Sierota, co-founder and CEO of Waggit, created the company after her dog, Mulligan, died in 2015 from cancer. His symptoms went undetected until it was too late for treatment.
The app will alert users when patterns, such as heart rate or sleep, stray from the normal rates. Packed into the small, 3-ounce collar are inertial measurement unit and accelerometer sensors. There are rubbery grips, called “massage fingers,” that sit on a dog’s neck, recording respiratory and heart rates. The device is waterproof, with a standard USB charger. It also uses GPS, long-term evolution, a standard for wireless broadband technology, and Bluetooth technology. Motion sensors indicate when a dog is tilting its head, which the app assumes is eating or drinking.
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