Steve King, CEO of the American Pet Products Association (APPA), announced today that U.S. sales of pet products and services are nearing $100 billion for the first time, as 2019 spending reached $95.7 billion.
Pet Food & Treats is by far the largest spending category, with 2019 sales of $36.9 billion. Dog and cat food are the dominant category components, with the growing popularity of pet food mixers and toppers contributing to increased sales. The increase in subscription pet food delivery programs also added to the success of this category. The Pet Food & Treats category is also expected to see another four percent increase in sales in 2020.
Vet Care & Product Sales came in at $29.3 billion, a significant jump from previously reported spending figures. In addition to routine veterinary care, surgical procedures and sales of pharmaceuticals and other products through veterinary clinics are now included. With clinics appearing in major retailers’ stores and veterinary telemedicine platforms on the rise, veterinary services are becoming more accessible.
Following Vet Care & Product Sales, Supplies, Live Animals & OTC Medicine sold at retail accounted for $19.2 billion in 2019.
New to APPA’s pet spending data, this category also includes estimated retail sales of fish, reptiles, small animals and birds, which had previously been broken out as a separate category. Live animal sales figures are difficult to come by and are a relatively small contributor to overall sales. Dog, cat and horse sales are purposely excluded as these animals are typically obtained outside of the retail pet channel.
The Other Services category contributed an impressive $10.3 billion to industry sales last year and received the second highest year-over-year growth (six percent), just behind Food & Treats. Services include boarding, grooming, insurance, training, pet sitting and walking and all services outside of veterinary care. In an effort to combat sales erosion from online retailers, brick and mortar stores are adding a wide variety of services that fall under this category, maximizing convenience for pet owners.
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