Cat DNA start-up lands $125k in funding at summit

Basepaws was one of 25 companies to gather at the Purina-sponsored event and pitch ideas to investors

October 4, 2019

The developer of a cat genetics testing kit scored big at the inaugural Pet Care Innovation Summit, hosted at Purina’s St. Louis, Mo., headquarters.

Los Angeles-based Basepaws received $125,000 in funding from the pet food company. The start-up sequences the DNA of cats to compile health and dietary recommendations for owners.

The summit attracted entrepreneurs representing 25 emerging companies that converged to pitch their ideas to Purina’s corporate venturing group and other industry investors. Participating start-ups represented pet tech, services, nutrition, and food technology, as well as traditional food treats and litter businesses.

Also among the companies to receive funding was technology company Dig, which created a dating app that connects like-minded dog owners. The start-up secured $50,000 in digital marketing support from Purina and Centro.

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