Connecterra digitizing dairy to improve animal health and efficiency of cows

Cow health is a key factor in dairy herd profitability, and producers are going digital to gain immediate access to real-time data that drives efficiency and optimizes production. 

“Understanding the immediate impact of essential factors like weather, climate, and feed, as well as having the ability to detect and monitor calving, can mean the difference between making or losing hundreds of thousands of dollars,” says Yasir Khokhar, Connecterra cofounder and CEO.

Based in the Netherlands, Connecterra has created an artificial intelligence (AI) that helps dairy producers monitor the health and well-being of their herds. Its AI-enabled dairy assistant, IDA, uses a motion sensor attached to a cow’s collar – in combination with data sources – to create actionable alerts around animal health, heat, and operational changes.

Because IDA understands the history and context of each cow, once a health issue is identified, it uses analytics to help producers diagnose and deal with it. This allows producers to detect illness, such as lameness, up to two days or more before the human eye recognizes there’s a problem. The more feedback IDA receives from producers, the better and smarter the system becomes.

“IDA uses deep learning and complex algorithms to process the data, which is then presented back to producers as easy-to-understand, actionable insights in an app,” Khokhar explains. 

Available in 14 countries, including the U.S., IDA is enabled by MessageBird’s cloud communication technology. This allows IDA to send real-time updates and actionable insights to producers via SMS next to the alerts presented in the app. 

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