Exertis has announced an agreement to distribute the Mishiko GPS and fitness tracker for pets to designated resellers in the UK.
The gadget features real-time GPS tracking, an obesity diagnostic tool based on AI and a tailor-made health and well-being fitness planner.
According to analysis from Grand View Research, GPS tracking devices are gaining increasing popularity with the demand for GPS based pet wearables expected to grow at the highest CAGR of 14.8 % from 2017 to 2025.
The Pet Food Manufacturers Association (PFMA) has estimated that there are 8.5 million dogs in the UK and research from pet insurers More Th>N maintain that five dogs go missing every day. The use of tracking wearable devices for finding lost and stolen pets is likely to further drive demand in this sector. In addition, the market growth is further boosted by concern over obesity in pets with the PFMA estimating that 52% of dogs and 47% of cats are overweight, reducing life expectancy by 2 to 3 years.
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