Farms create lots of data, but farmers don’t control where it ends up and who can use it

Most of us are familiar with cases of data being used in ways that go beyond consumer expectations – just think of the Facebook Cambridge Analytica scandal.

However this is also an issue relevant to Australia’s agricultural sector. Modern farms create a huge amount of data, but farmers have very little control over the collection, aggregation and potential distribution of that data.

Agricultural data collected by governments, agribusinesses and banks is regulated in a piecemeal fashion, and ends up beyond the reach of the very farmers who generated the data.

There are signs this may be starting to change.

Lire la suite: phys.org

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