Hill’s Pet Nutrition Inc. has acquired the technology and related assets of the Vetrax® wearable sensor technology from its developer AgLogica Holdings, Inc.(« AGL »). Vetrax is a robust monitoring tool and information platform that incorporates state-of-the-art sensor technology and data-sharing capabilities with sophisticated and proprietary dog-behavior algorithms. For the past 3 years, Hill’s and AGL had been in a strategic alliance to further develop and optimize the technology working with select veterinary clinics across the US.
And veterinarians see the value of the technology as well. In a recent online survey of 94 veterinary clinicians who had used Vetrax on patients, 83% were ‘very satisfied’ or ‘satisfied’. 88% said they had found it most helpful in cases of allergy flare ups or other dermatological conditions. Respondents also found it valuable for observing overweight and diabetic dogs as well as to help dogs with poor mobility and other conditions. High levels of pet parent satisfaction were also reported by the clinicians. Perhaps most telling, 85% of these clinicians stated they would recommend the Vetrax technology to a colleague.
Hill’s also sees great value in the technology beyond its commercial potential. Dave Baloga, Vice President of Science & Technology at Hill’s said: « The Vetrax technology is a fantastic tool to evaluate the performance of our therapeutic and wellness foods and to support clinical studies. We are tremendously excited about the possibilities that this technology offers us to help develop and validate future products. »
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