Pet product specialist Sure Petcare announce the launch of the SureFeed Microchip Pet Feeder Connect, the next generation of the best-selling SureFeed Microchip Pet Feeder. The smart feeder monitors how much and when a pet eats, sending real-time updates directly to the pet owner’s phone. The new product also features integrated scales, which enable owners to provide accurate food portions to their pet at every meal.
Feeding behaviour is a key indicator of health for pets, with a loss of appetite or change in feeding habits often being one of the first signs of illness. The Microchip Pet Feeder Connect records the time and weight of food consumed by a pet each time they eat from the feeder, reporting it directly to the Sure Petcare app. Over time, this enables pet owners to build a comprehensive understanding of their pet’s unique feeding patterns, making it easier for them to spot changes in their pet’s health and wellbeing earlier than they may otherwise have been able to do so.
The Microchip Pet Feeder Connect also enables owners to personalise their pet’s feeding regime to suit their unique needs – whether that is to help address a specific health concern, such as obesity, or to establish a consistent and appropriate feeding routine, which all pets can benefit from. Using the app, pet owners can specify the weight of a food serving for their pet. Once completed, every time they add food to the bowl, the integrated scales will weigh the food and, LEDs on the front of the feeder will indicate when the correct portion weight has been reached.
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