Taking a closer look at pet tech startups on National Dog Day 

So, every dog does have its day. And that day is August 26—National Dog Day. While we hope your pup feels like top dog today and every day, we also wanted to highlight several companies who aim to make life with Fido even more awesome. 

The pet tech industry vertical includes products and services meant to keep dogs healthy, like veterinary care apps and cloud-based pet insurance platforms. GPS-enabled collars and wireless pet cameras are examples of pet tech intended to keep our pooches safe. From subscription-based foods to toys and treats, other pet tech startups simply spoil our fur-kids.

And that’s just the beginning—PitchBook tracks 340+ pet tech companies. Among other data, we track more than 950 pet tech investors like SOSV and 500 Startups. According to PitchBook, $2.85 billion has been invested into pet tech upstarts like these:
Expert dog walkers and sitters for hire

Developer of a platform that connects pet owners with dog sitters and walkers. 

Founded: 2011
HQ: Olympia, WA
Latest financing: $155M Series G in 2018

Provider of GPS-tracked dog-walking services that pair pups with a walker and send live alerts during each walk for a worry-free experience.

Founded: 2010
HQ: New York, NY
Latest financing: $2.5M Series A in April 2013

Operator of a platform that connects dog owners and local dog borrowers for walks, weekends and holidays.

Founded: 2012
HQ: London, England
Latest financing: $1.54M early-stage VC funding in 2016

Lay down
Overnight boarding services for our canines

Wag Hotels
Provider of the ultimate boarding and daycare resorts for dogs and cats—including private rooms, deluxe suites, training sessions and spa services—with locations across California.

Founded: 2005
HQ: San Francisco, CA
Latest financing: $3.18M late-stage VC funding in 2015

Developer of a peer-to-peer boarding and pet sitting marketplace where owners select one of 16,000 hosts to care for their pets while they are away.

Founded: 2014
HQ: Sao Paulo, Brazil
Latest financing: $7M early-stage VC funding in 2019

Developer of an on-demand platform that allows pet owners find the perfect local contact for dog boarding, daycare and walks through an easy-to-use app and secure payment system.

Founded: 2012
HQ: Móstoles, Spain
Latest financing: $490K late-stage VC funding in 2018

Good dog
Tasty, nutritious eats for very good dogs

The Farmer’s Dog
Provider of a direct-to-consumer, fresh pet food delivery platform offering balanced, ready-to-serve meal plans based on each dog’s individual profile.

Founded: 2014
HQ: New York, NY
Latest financing: $39M Series B in 2018

Wild Earth
Producer of sustainable, nutritious pet foods made with cultured protein containing no animal by-products or rendered animals.

Founded: 2017
HQ: Berkeley, CA
Latest financing: $11M Series A in 2019

Butternut Box
Manufacturer of homemade, healthy dog foods tailored to each pup’s requirements, delivered to customers’ doorsteps and served fresh.

Founded: 2016
HQ: London, England 
Latest financing: $26.06M Series C in 2020

Toys to entertain and expend energy

Developer of smart dog toys that utilize positive reinforcement and promote mental stimulation using lights, sound and timing to reward pups when they solve a puzzle.

Founded: 2014
HQ: Kirkland, WA
Latest financing: $772K seed round in 2019

See our PupPod profile preview.

Provider of a monthly subscription box that’s packed full of toys, organic snacks and pet care products.

Founded: 2014
HQ: Elst, Netherlands
Latest financing: $90K of crowdfunding in 2015

Go Dogo
Developer of a high-tech home entertainment system designed to give dogs a mental workout by guiding them through games and challenges and rewarding them with treats.

Founded: 2017
HQ: Kongens Lyngby, Denmark
Latest financing: $50k of crowdfunding in 2020

Tools that monitor safety and track location

Finding Rover
Developer of an app that uses animal facial recognition to search all lost pet reports in nearby areas to reunite lost pets with their owners.

Founded: 2012
HQ: Byron, CA
Latest financing: $5.54M Series A in 2017 

Developer of a smart dog collar that uses GPS and LTE-M to measure the steps a dog takes—for health purposes—and track its location anywhere in the US.

Founded: 2017
HQ: Dumbo, NY
Latest financing: $7.02M Series A in 2019

Developer of a pet camera that allows pet owners to see and talk to their dog, record video and dispense treats.

Founded: 2014
HQ: Torrance, CA
Latest financing: $511K of crowdfunding in 2016

Vet services and wellness offerings for a healthy, happy dog

An online platform that sources quality prescription medications, pet foods and other health-related products from manufacturers and ships them directly to clients’ front doors.

Founded: 2005
HQ: Portland, OR
Latest financing: $50M Series D in 2018

A mobile platform that provides payment plans intended for immediate, affordable access to veterinary care.

Founded: 2016
HQ: Pasadena, CA
Latest financing: $65M Series B in 2019

Fuzzy Pet Health
Provider of subscription-based, affordable pet healthcare services accessible via a mobile app.

Founded: 2016
HQ: San Francisco, CA
Latest financing: $8M Series A in 2019

Lire la suite: pitchbook.com

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