It would be hard to dispute that the cornerstone of pet health is good nutrition. Were one so inclined, however, it wouldn’t be hard to make a case for technology. Science is fundamental to even the most basic commercial pet food by simple virtue of determining Association of American Feed Control Officials (AAFCO) requirements for a “complete and balanced diet,” not to mention specialized diets targeting health condition, breed, life stage and so on. And, when it comes to pet health, veterinary medicine must be considered at least co-equal alongside food. In practice and fact, nutrition and technology are inextricably intersected in the U.S. pet industry. Yet never before has the potential impact of the latter upon the former been more profound.
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