People will do anything for their pets – this is something businesses bank on. Pets are family, after all, and in the U.S. alone there are 85 million families with pets, so it’s no surprise the pet industry is getting smarter about helping pet owners monitor and entertain their furry friends.
Cheaper and better microcontrollers mean almost anything can be turned into an IoT-connected device (it’s predicted there will be 30 billion IoT devices in use by 2022), including those for the pet sector. From pet food dispensers, to climate-controlled animal houses, pet doors with facial recognition and trackers that locate lost pets, the possibilities of pet tech are many, with smart pet products growing into a market worth more than $500 million.
While more devices means more digital security considerations inside the home, there is high demand among pet owners for pet-related peace of mind. Let’s unpack how the IoT industry is expanding into the pet sector.
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