The move toward biomarker testing is an example of the expansion of preventive, predictive, personalized and participatory animal health care.
Thought leaders in human medicine like Leroy Hood, Ray Kurzweil and Daniel Kraft have been talking about the four P’s of medicine for decades, but only recently have we seen a growing awareness of predictive, preventive, personalized and participatory forms of medicine within veterinary medicine. In particular, at the Veterinary Innovation Summit in April, Jon Ayers, Idexx Laboratories’ then-chairman and CEO, was discussing the market’s trending toward preventive care rather than acute and reactive care. Enabling preventive care is a proliferation of biomarker tests that are becoming more reliable and easier to access, both by the clinician and, in some instances, by the animal owner.
Lire la suite: todaysveterinarybusiness.com
