Growing innovative tech startups in petcare to enrich the lives of pets and the people who love them.
HOW DOES UNLEASHED WORK?
Up to 5 startups per cohort will have the opportunity to benefit from Purina’s deep petcare expertise, R&D and commercial networks and supported by a carefully selected multidisciplinary team to help you to prove your concept within 6 months, in the market.
This work will be funded by the Purina Accelerator Lab. Upon successful validation, you may be chosen for additional business collaborations, where there will be funding to help you to prove your business.
During this non-residential program, you will work with industry experts, immersed in a close-knit network of startups and advisors who will actively work with you to make sure your startup is as successful and sustainable as possible.
Who are we looking for?
Alternative business models including B2C and B2B from the following verticals:
– Connected solutions that work with data and analytics.
– Nutrition (new food forms and novel ingredients) along with personalized nutrition.
– Pet service that personalizes new business models including; adoption, travel, sitting, and walking.
– Proactive health and wellness, including diagnostics.
– Sustainable solutions (packaging, production, etc).
We are not looking for pharmaceuticals, accessories, gifts, toys and pet insurance.
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